Conagra Brands began a broad corporate reorganization that included new company leadership, a revitalized corporate culture, and an aggressive vision for growth. Conagra Brands (formerly ConAgra Foods) relocated its headquarters to downtown Chicago and began a brand equity makeover to reflect the new direction to signal a more contemporary and entrepreneurial spirit. 

A New Visual Identity

Our team was charged with creating a new corporate website and digital footprint that would quickly communicate the company's new focus and mission to investors, the media, stakeholders, and employees. Working hand-in-hand with their branding agency and architectural design firm, we created a consistent corporate image across touchpoints and audiences.

Our team also led the strategy, execution, and maintenance of the previous ConAgraFoods.com website. Using the corporate website’s homepage, we put a human face on the company by creating vignettes featuring ConAgra’s people, food, and philanthropy. From the backstory on the real Chef Boyardee to the dairy farms of Wisconsin that provide the real milk for Swiss Miss to ConAgra’s fight against child hunger, the frequently updated stories helped consumers connect with ConAgra Foods in a more meaningful way.