When the Cincinnati Shakespeare Company debuted its impressive new home, the Otto M. Budig Theater, finding a way to communicate the theatre's most impressive feature was essential. The intimate, new theater has only 244 seats and a thrust stage jutting out into the audience which brings the actors extraordinarily close to the patrons in the audience. After choosing a campaign idea that captured that idea, we created a guerilla marketing execution featuring life-size photographs of the cast in action. These attention-grabbing signs could be used in Washington Park right outside the theatre's box office, as well as in the company's traveling Shakespeare in the Park performances.