The Joanie Bernard Foundation is dedicated to feline welfare and creating a no-kill nation for cats that provides care for strays and feral cat communities. In an order to educate the public, the Ten Movement and Scooter the Neutered Cat campaign were created. As an update to that campaign, I helped concept campaign ideas and execution explorations that focused on how many offspring cats can create if left un-spayed and neutered. The resulting Cat Math concept and tagline were chosen and subsequently produced for the campaign extension.