RO*TEL is a zesty mix of tomatoes and green chilis that already has a strong core consumer.  It's widely used as an ingredient in queso dip in many parts of the country, but RO*TEL can also be used as a spicy ingredient in typical weeknight dinner recipes. We recommended demonstrating the flavorful twist that RO-TEL can bring to everyday meals by featuring a lively, high-energy spokesperson. Just as the host's spicy personality turns up the heat in these videos, RO*TEL's zesty tomatoes and chilis will spice up any family's weeknight dinner routine.