Conagra Brands owns over 70 brands and, until this initiative, maintained all of their websites as separate initiatives with different technologies and APIs. To drive down the costs of the company's digital strategy, we were charged to create a standardized CMS platform for all of the company's brands. As a result, we created a consistent brand website template that, while highly efficient, still provides the individual brands with a customizable platform to express their own unique messaging and objectives.

The flexible template allows each brand to own and express its unique visual equity, brand story, and product information, all while flattening the technology stack needed to do so. This centralized content platform provides a more dynamic way to distribute new brand content to Conagra's CRM program and all of their social media outlets. 

Using the Drupal CMS platform made it simple to assemble each brands' experience specifically based on its individual business needs, audience insights, and content strategy. We created a comprehensive style and standards guide that allowed the brands to take full ownership of their brand websites quickly and to update them with ease in the new environment.