For years, part of Conagra's corporate mission was to fight hunger in America. Child Hunger Ends Here was the program that our team helped create in order to connect the company's philanthropic initiatives to their family of consumer brands. Our team created the digital platform that not only told the Conagra hunger-fighting story but also encouraged participation in the program. Purchasing products from participating brands triggered an instant donation when on-pack codes were entered on the website. One meal was donated for every code that was entered. 

Marie Callender's equity has always been focused on the simple comforts of home. So the brand saw an opportunity to create a more emotionally rich connection with consumers by bringing the feelings and flavors of home to those who miss it the most, the men and women of the US Military. The promotion featured codes on-pack that, when entered on the Comforts From Home digital hub, allowed consumers to support the USO in providing care packages to the troops. The program also featured a Marie Callender's-sponsored Veteran's Day television event on Scripps Interactive Network the content from which was then made available on the site we created.