Rich Media Banner Ad Campaign
When Healthy Choice launched their new Cafe Steamers product, they wanted to highlight just how appetizing the food looked after it was heated. A new steaming dish perfectly preserved the integrity of the ingredients, making them look delicious. So we created an award-winning rich media banner in which the Cafe Steamers product looked so irresistibly appealing that even other products' advertising started taking notice.
Behind the Scene Production
To truly dimensionalize the banners on the page, we constructed them out of wood and green screen to provide the talent with a real-world space to perform. So when the young woman pushed her beau aside, he literally bounced off the wall of the 300x250 banner. Or when the woman crawled into the Healthy Choice leaderboard at the top of the page, she shimmied through a tight, leaderboard-proportional, 3-D space.
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