Hebrew National makes hot dogs from only premium cuts of 100% Kosher beef. That Kosher point of difference has always been the brand's marketing focus, but they wanted to explore how the brand could portray their premium product in a way that would elevate the brand in consumers'  yes. Our solution was to shoot custom lifestyle and appetite appeal photography and then integrate it into redesigning the Hebrew National website.

We approached the shoot as a visual brand narrative of people enjoying the product and each other's company in an upscale but realistic environment to communicate the premium brand equity. We also styled beautiful table settings with trending, contemporary food pairings that complemented the quality beef franks, making them feel more relevant and well worth their premium price point.