Hunt's not only produces high-quality and delicious tomato products, they also develop some of the best tomato recipes available. Our client wanted to leverage their  Hunt's Signature Recipes content to inspire brand preference in a crowded category. We recommended video demonstrations leveraging their partnership with upbeat Chef George Duran to add some excitement and credentialing. We shot each video in a supermarket produce aisle to create a vibrant, healthy, and familiar backdrop. Tight, selective focus on the food and a quick-cut edit made an engaging and appetizing presentation of these simple recipes.