We swapped out the entire featured product and conducted A-B testing on the copywriting in each ad, optimizing it in real-time. We also served the dynamic creative variations sequentially to control how messages were being delivered.

Occasion-targeted Creative

Pot Pie sales spike when temperatures drop in the winter months. We created weather event-triggered buys and served ads with messaging that referenced the colder weather. We even created highly-specific weather-triggered placement banners, serving different creative for snow, rain, and sub-zero temperatures.

We also tapped new, untapped occasions, like Halloween, where pot pies are a tasty, warm alternative to pizza on a busy night. Or Valentine's Day, when getting the babysitter an easy-to-make dinner, perfect for a February evening.