Kraft Parmesan Cheese and Hunt's Tomatoes pair perfectly on pasta and have been on America's dinner menu for years. So when two food manufacturing giants, Kraft Foods and Conagra Brands, partnered on this campaign, consumers were given even more ways to combine the two classic products. We developed a chalkboard-themed backdrop reminiscent of a restaurant's daily specials placard and carried that motif throughout the banner ads, newsletter, and landing page.